Oct 26

Amazon’s success is unparalleled — and ‘Type 2 decisions’ are a major reason why

“In his 2016 shareholder letter, Amazon CEO Jeff Bezos distinguished between Type 1 and Type 2 decisions. Type 1 decisions are irreversible and should be made with caution. Type 2 decisions are reversible, like “two-way doors,” and should be made quickly.”

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